06-07-2013, 01:10 PM
FREMONT, Neb. - With the continued growth and importance of online product information, dissemination and tracking, CanCooker has hired The Long Reach Agency, a leading digital advertising agency, as its digital advertising agency of record for the North American market. This appointment will include the handling of Can Cooker's full line of outdoor cooking products.
The Long Reach Agency will focus on refining the positioning and differentiation of CanCooker, build new tools for dealer support, and create compelling and effective online advertising to raise consumer awareness and attract first-time buyers. They will also work on optimizing search-engine marketing and incorporate analytic tools and processes to measure the effectiveness of online, print and television media advertising for CanCooker.
"Having The Long Reach Agency as part of the CanCooker team is essential to our growth," said David Langston, CanCooker's vice president of sales and marketing. "I worked with them in the past, and I know and trust their capabilities in the digital and online markets. Advertising buys are no longer a guessing game. With The Long Reach Agency on our team, we can validate what intuitively seems right with objective data."
The Long Reach Agency is an advertising agency specializing in optimizing the digital experience for premier brands in the Outdoors industry. For additional information on the agency visit www.thelongreachagency.com or call Hank Tassitano at (804) 457-2200.
Headquartered in Fremont, NE, CanCooker was originally introduced in 2009. It is a new, unique outdoor cooking device that allows you to cook a lot of food without a lot of work. CanCooker makes a complete meal for large groups, in about one hour and can work with any heat source-propane, charcoal or gas grill, campfire, stove top, or whatever high-heat source you can find. For additional information, write to Seth McGinn's CanCooker, 925 West 6th St., Fremont, NE 68025; call toll-free 877-844-2772; or visit www.cancooker.com. Visit us on Facebook www.facebook.com/CanCooker.com.
The Long Reach Agency will focus on refining the positioning and differentiation of CanCooker, build new tools for dealer support, and create compelling and effective online advertising to raise consumer awareness and attract first-time buyers. They will also work on optimizing search-engine marketing and incorporate analytic tools and processes to measure the effectiveness of online, print and television media advertising for CanCooker.
"Having The Long Reach Agency as part of the CanCooker team is essential to our growth," said David Langston, CanCooker's vice president of sales and marketing. "I worked with them in the past, and I know and trust their capabilities in the digital and online markets. Advertising buys are no longer a guessing game. With The Long Reach Agency on our team, we can validate what intuitively seems right with objective data."
The Long Reach Agency is an advertising agency specializing in optimizing the digital experience for premier brands in the Outdoors industry. For additional information on the agency visit www.thelongreachagency.com or call Hank Tassitano at (804) 457-2200.
Headquartered in Fremont, NE, CanCooker was originally introduced in 2009. It is a new, unique outdoor cooking device that allows you to cook a lot of food without a lot of work. CanCooker makes a complete meal for large groups, in about one hour and can work with any heat source-propane, charcoal or gas grill, campfire, stove top, or whatever high-heat source you can find. For additional information, write to Seth McGinn's CanCooker, 925 West 6th St., Fremont, NE 68025; call toll-free 877-844-2772; or visit www.cancooker.com. Visit us on Facebook www.facebook.com/CanCooker.com.