11-11-2008, 12:10 PM
New York, New York -- InterMedia Outdoors, Inc. (IMO), the industry leader and largest provider of content dedicated to sportsmen, and the parent company of The Sportsman Channel (TSC), today announced it has moved the award-winning show "Fly Fishing the World" exclusively to TSC. "Fly Fishing the World," which was previously aired on Versus and The Outdoor Channel, is produced by Barrett Productions, one of the preeminent producers of outdoors, adventure and sports television programming. IMO acquired Barrett Productions in August 2008.
The addition of "Fly Fishing the World", as well as IMO's other programming resources, now provides The Sportsman Channel with more original programming than any other outdoor network.
"Fly Fishing the World" is one of the longest-running outdoor programs on television and is the only fishing series to ever garner a Cable Ace award. "Fly Fishing the World" features celebrities traveling the world with host and creator, John Barrett. Celebrity guests have included Liam Neeson, Michael Keaton, Kevin Costner, Dick Vermeil, Tom Skerritt, Robert Duvall, Niki Taylor, and Bode Miller. From remote Arctic regions of Russia and Iceland to the southern reaches of New Zealand, from the British Isles to the Bahamas, "Fly Fishing the World" has traveled the planet in search of unforgettable waters and angling experiences. "Fly Fishing the World" began on ESPN in 1990 and will be entering its 19th season in 2009.
"Fly Fishing the World is a truly unique show that not only provides great fly fishing but also gives viewers a glimpse into the people, wildlife, culture and character of each land we visit," said John Barrett, President of Barrett Productions. "I'm thrilled to have Fly Fishing the World exclusively on The Sportsman Channel. InterMedia Outdoors continues to fuel TSC with t he highest quality outdoor programming and we look forward to growing with the network."
"Programming decisions like this are on point for our strategy to make The Sportsman Channel the leading outdoor network, both in distribution and ratings," said InterMedia Outdoors CEO Jeff Paro. "Fly Fishing the World is a first-class, award-winning program and we are honored to have it exclusively on TSC. TSC continues to be a better value for the consumer and our partners."
Since forming in 1989, Barrett Productions has established itself as an industry leader in outdoor and adventure television production. Barrett has produced award-winning productions on every continent in the world and in every state in America. For more information, visit www.barrettproductions.com
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 17 magazines including powerful brands such as In-Fisherman, Guns & Ammo, Petersen's Hunting, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 11 market-leading television productions, the largest library of outdoors television programming and The Sportsman Channel, the only television network 100% dedicated to hunting, shooting and fishing.
Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of Outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com.
Media Contact
Greg Hughes, Sedan Communications; 404-394-3700, ghughes5425@gmail.com<br />
Amy Sorrells, Sedan Communications; 404-550-4885, amyssorrells@comcast.net
The addition of "Fly Fishing the World", as well as IMO's other programming resources, now provides The Sportsman Channel with more original programming than any other outdoor network.
"Fly Fishing the World" is one of the longest-running outdoor programs on television and is the only fishing series to ever garner a Cable Ace award. "Fly Fishing the World" features celebrities traveling the world with host and creator, John Barrett. Celebrity guests have included Liam Neeson, Michael Keaton, Kevin Costner, Dick Vermeil, Tom Skerritt, Robert Duvall, Niki Taylor, and Bode Miller. From remote Arctic regions of Russia and Iceland to the southern reaches of New Zealand, from the British Isles to the Bahamas, "Fly Fishing the World" has traveled the planet in search of unforgettable waters and angling experiences. "Fly Fishing the World" began on ESPN in 1990 and will be entering its 19th season in 2009.
"Fly Fishing the World is a truly unique show that not only provides great fly fishing but also gives viewers a glimpse into the people, wildlife, culture and character of each land we visit," said John Barrett, President of Barrett Productions. "I'm thrilled to have Fly Fishing the World exclusively on The Sportsman Channel. InterMedia Outdoors continues to fuel TSC with t he highest quality outdoor programming and we look forward to growing with the network."
"Programming decisions like this are on point for our strategy to make The Sportsman Channel the leading outdoor network, both in distribution and ratings," said InterMedia Outdoors CEO Jeff Paro. "Fly Fishing the World is a first-class, award-winning program and we are honored to have it exclusively on TSC. TSC continues to be a better value for the consumer and our partners."
Since forming in 1989, Barrett Productions has established itself as an industry leader in outdoor and adventure television production. Barrett has produced award-winning productions on every continent in the world and in every state in America. For more information, visit www.barrettproductions.com
InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the information and entertainment needs of outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 17 magazines including powerful brands such as In-Fisherman, Guns & Ammo, Petersen's Hunting, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 11 market-leading television productions, the largest library of outdoors television programming and The Sportsman Channel, the only television network 100% dedicated to hunting, shooting and fishing.
Launched in 2003, The Sportsman Channel is the only network fully devoted to the more than 50 million sportsmen in the United States, delivering 100 percent hunting, fishing and shooting programming 24 hours a day, 7 days a week. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of the nation's largest multimedia company targeted exclusively to serving the information and entertainment needs of Outdoors enthusiasts. For more information, visit www.thesportsmanchannel.com.
Media Contact
Greg Hughes, Sedan Communications; 404-394-3700, ghughes5425@gmail.com<br />
Amy Sorrells, Sedan Communications; 404-550-4885, amyssorrells@comcast.net