12-08-2010, 02:13 PM
I'd like to see one of these "microchip" lures. Funny, but I've always been tempted to spend $20 and buy that lure in the back of the proclamation that lights up, i'm sure its effectiviness isn't any better than, well, a normal lure. My theory is a lot of the bells and whistles offered out there in the fishing world are for marketing purposes, the more colorful the lure, the more WE bite, and buy the lure, so on so forth with rattles, lights, microchips, etc. I started thinking about this when my wife and I went to the store and she picked out the pink rooster tail, I couldn't help but think to myself there isn't a lot of pink going on in nature, this must be an attractant for customers. Although I do think flash is a legitimate attractant to fish, in saying that, any shiny painted or bare surface could potentially catch fish. I know this is going to catch some flack, but to everyone his own right?
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